Cost of an Effective website
This article on websites costs lists different types of sites and associated budgets, and shows you what separates an effective website from an ineffective one.
If you are looking for a full business website for less than $5,000 that is not something we can help you with, though we do offer a kamaaina rate. Most companies in the U.S. are not able to design and develop an effective site for that budget. If you are just starting up and have to cut corners it might be best to test the waters with a website builder like Squarespace, Wix, etc. and when your business outgrows them let us know!
Back to the article!
So to illustrate costs we will go over common scenarios of sites and will assume that you/the client will provide the following assets.
- written content for the site
- Photographs or videos of your services, business, staff, etc.
- A logo and basic branding direction
Types of websites
One Page/Landing Page
This is a one page site that people often reach when they click on an ad or email. Although these pages can be lenghty there is not a lot of content. The simple goal of the site is to motivate the user to sign up for an offer, call a number or download a file. All the content is structured to get the user to complete this goal. Because of the focus of this type of site the costs tend to be less.
This is the most common type of business website. It usually has 6-12 pages. The normal type of content is: Home, About, Team, Mission/Vision, Services, Press, Testimonials, Blog, News, Contact. This type of site is focused on promotion, marketing of services and informational. We usually create these sites with Wordpress or Concrete5 and custom the design and features based upon your needs.
This type of site is very similar to the small business but there are additional needs for more content pages and/or custom functionality. Examples of additions are
- Online membership or logins
- Custom features
- Reservation systems
- Complex site requiring many sub-pages
Small Business Ecommerce
A simple marketing site with an ecommerce feature for the urchase of products or services. It is less expensive and cheaper to use a hosted cart solution like Shopify or a plugin like Woocommerce for Wordpress. These work well for standard ecommerce requirements.
Mid-Size Business Ecommerce
This means you require
- Customize shipping, accounting, fulfullment and other backend functions
- Large number of complex products
- Custom rules around purchasing, like wholesale and retail pricing
- Custom product presentations
For this level of project we would do custom development to suite your needs.
Making your website more effective
Your website does not exist in a vacuum. It is part of a broad ecosystem because you want to reach your customers where they are are! The website is an importante piece of your online strategy. Social media channels are all potential extensions for your brand message and might generate more traffic than your website. You need a holistic online strategy to maximize your brand online.
Be more effective and combine your website with
- Email campaigns
- Adwords / Pay-per-click
- Content Publishing
- Social Media
- Print Advertising
Tools like Google Analytics allow business owners and marketers to see how effective digital marketing is in real time. We will be able to tell you how effective a campaign is, what the cost was, and the return on investment. Through experimentation we are able to find the right strategy for your business. This experimentation is constantly trying to find the most effective solution.
A website is but a piece of the puzzle to maximizing your company online. Let's talk about making your company amazing!